The Score

Marketing • Production • Promotion


Radio Marketing

The Score has long lasting, established relationships with radio stations and conglomerates throughout the United States.  Our relationships allow us to create radio campaigns that highlight new product, CDs, DVDs, Blu-ray discs, tours and other content.  We supply stations with items for on-air giveaways, as well as produce on air elements and programs.  


Morning Shows are the cornerstone of any great radio station, and due to their popularity, they typically carry more listeners than any other daypart. We schedule a convenient time with your artist, musician, actor, author, or other talent to be interviewed with popular morning shows across the country.  We establish the connection from the show to the artist and make this and easy process, so they can concentrate on promoting your product.


Vignettes are multiple 1-2 minute produced elements that promote your product through clever trivia, information, commentary, or humor.  They can be played multiple times per day on the radio station or once a day and promoted multiple times.  Vignettes are innovative and can be produced in a variety of ways.

Radio specials are a fully produced one or two-hour program that promotes your product!  These programs are syndicated to hundreds of stations across the country and can be produced for any format in a variety of ways.  We have produced programs to promote new CD, DVD and box set releases, special events, and tours.  The production includes full and partial music tracks, product or event insight, and exclusive music and interviews.  The content is created especially for your product and every program is unique.

Radio Specials