AI Music in-Stadium: What Teams Need to Know Right Now

Artificial intelligence is dominating conversations in every industry right now, and sports entertainment is no different. In fact, if you're planning to be at the IDEA conference in Cincinnati this July, you will find that AI in game entertainment is one of the hottest topics on the agenda. Music is just one piece of that conversation, but it's a piece that deserves its own spotlight.

Let me be upfront: this is not a piece designed to tell you what to do. You run your show and you know your fans better than anyone. But as someone who has spent 25 years in the middle of the music and sports world, there are a few things worth laying out before any team hits play on AI-generated music.

If you've spent any time viewing AI-generated art, you already know the feeling. It looks almost right. It looks close. But something is missing, something that makes you stop and think, "that's not quite right." Roboticists call this the “uncanny valley”, that unsettling space where something appears almost human but triggers a subtle, instinctive discomfort. AI-generated music lives in the same neighborhood, only there is no widely accepted term for it yet. Call it the uncanny valley for the eardrums. When you hear it, something feels slightly off. The notes are there. The structure is there. But the soul isn't.

Popular music carries weight because it carries history. It carries the emotion of the artist who wrote it, the moment it was recorded, and the collective memory of every fan who has ever heard it. When "Enter Sandman" kicks in at a stadium, thousands of people FEEL it because they have a personal relationship with that track. AI-generated music doesn't have that relationship with anyone. Not yet, and honestly, maybe never will.

Here is the part that should give every team pause. When you use AI to generate a song, the ownership of that content is murky at best. In most cases, what gets generated belongs to the AI company, not to you. That is a serious problem for any team looking to use a track across stadium, social media, and broadcast applications.

It gets more complicated when teams try to push the creative envelope. I've had people pull me aside at conferences over the last couple of years describing ideas like using AI to have one artist perform another artist's song. It sounds cool in theory. In practice, you are stepping on image and likeness rights, master recording rights, publishing rights, and potentially walking into a lawsuit before the track ever hits the speakers. The excitement around what AI CAN do tends to outrun the awareness of what it legally CANNOT do.

There are companies building their businesses right now around generating AI music specifically for teams and venues. This is worth knowing. Some of this technology will likely evolve into something more useful over time. But right now, the legal framework around AI-generated music has not caught up with the technology, and that gap puts teams in a vulnerable spot.

If what you are really after is something unique and custom built for your team, the answer is not AI. The answer is working with real producers who understand the stadium environment inside and out. Companies like our friends at APM can work with you to create a custom audio landscape, something entirely original, entirely cleared, and entirely yours. What you end up with is a sonic fingerprint as individual as your logo. That is the goal, and that is something AI cannot deliver with the same confidence or legal clarity right now.

AI is going to be one of the biggest topics at the IDEA conference in Cincinnati this July, and I cannot wait to dig into it with all of you in person. If you have questions before then, or if you are already navigating these waters and need some guidance, reach out. This is exactly the kind of conversation we love having at The Score.

Contact John Adams at john.adams@thescore.us to chat AI music and other music licensing issues.

1st and 10 with Sage Adams

The latest addition to the team here at The Score is no stranger to me or to most of those familiar with The Score.  Sage Adams started her tenure as a high school student working part time, and is now working full-time, finishing a degree, and getting married.  To say her plate is full is an understatement.  However, like her father (oh… that’s me), she has 2 passions that drive her daily life, music and sports.

I figured a great intro to Sage is to hear from her.  I’m happy to say she’s like me, but the 2.0 version.  She is an enigma wrapped in a riddle and knows how to keep me on my toes.  You’ll see what I mean.

1. Sage, for those meeting you through our blog for the first time, tell us a little about yourself and what led you to join The Score full time.

I am Sage Adams! I love cats, reading, organizing, and creating. I love music and I love sports and that is what drew me to joining The Score team. I have always loved what my dad does and was always drawn to sports. In fact, I was an athlete myself! I love all sports, however I was a D1 diver, so diving has my heart. I also have always been drawn to music. I am never not listening to music, truly. So, melding the two things I love most and making it a job sounded like the perfect thing for me to pursue.

1. You’ve now been with The Score (full time) for a little over a year. What have you enjoyed most about the work and growing in your role as Marketing Manager?

I enjoy helping teams with their vision! I love when we get to work on a project and seeing it come to life not only for us, but for the teams AND the fans. I have also loved getting to put faces to names recently! I send out so many emails each week as I compile music survey results, but never get to place a face to the name I see on the "Send To" line.

1. Tell me about your fandom.  What artists do you love to listen to and what teams do you follow?

I swear I am apart of too many fandoms to count! Artists that I listen to range so dramatically...I love Greta Van Fleet to Sabrina Carpenter to Kendrick Lamar to Bad Bunny! My everyday playlist is such a Pandora's Box. The teams I follow are obviously the Dodgers!  The Dodgers run in my blood through generations. However, I am getting married to a die-hard Braves fan and have moved recently to the ATL where I have already been to 5 Braves games! So, I am now a huge Braves lover. Rooting for the Braves is very new but also has been such a blast! I love looking at all the stats (keeping score at the game) and learning about each of the players. And I hate to say it...but right now I know more about the Braves lineup than I do the Dodgers (Sorry Dad)!

1. Give me a song you have sent to teams that teams should revisit.

I personally loved the Hamilton project that we did! Not enough teams got creative with it! The situational uses there are endless and I think there are a lot more Hamilton fans that are also sports fans than people think! (I could seriously nerd on about that for so long...so if teams are wanting ideas hit me up.) I also love the song “Lux Aeterna” from Metallica! I never hear this song in sports settings and I feel like it needs to be used! Maybe it’s too "melt your face", but dude, I love it.

1. What role does music play in your day-to-day life, and does it help fuel your focus, creativity, or energy at work?

Not a day goes by where I don't listen to music. I can truly never get enough. It fuels every single thing I do. If I listen to Metallica first thing when I get into the office, I'm gonna kick ass! If I listen to Justin Bieber first thing, It will put me in a creative mood because it reminds me of my young self. When I listen to groovy instrumentals, I am going to be focused. If I listen to Oliver Tree I'll groove all day and maybe not be the most productive! It completely depends on my mood, and also can completely shift my mood at the same time! I don't know how to explain it in better words. 

1. Are there songs you look forward to hearing at sporting events?

I mentioned Oliver Tree in the last response...I flipping love how weird he is. I don't think he gets enough credit for how creative he is. I also am not scared to admit how much I love the new Kanye album. I am specifically obsessed with "BULLY" and hey, it isn't explicit! So, I could see it possibly happening... maybe.

1. Last year, you attended the IDEA conference for the first time.  What are your take aways from the conference?

My takeaway is that I am not as extroverted as I thought! However, I loved it! I feel like I was finally getting in the groove at the end. I am super excited to go this year and go all out, especially now that I know some people!

1. Give me an artist or song you secretly love that you wouldn’t talk about at parties. (Music you are embarrassed you like 😊)

This is such a hard question. When I need to relax, I feel like I need Mac n Cheese for the ears. Like when I am sick or just need an easy go-to meal Mac N Cheese is the answer. Musically, my "Mac N Cheese" will always be Yacht Rock. I LOVE Yacht Rock. In fact, I went and saw The Doobie Brothers 4 years ago and when Michael McDonald came on stage I actually cried. No lie.

1. You have been to a LOT of live games and concerts.  Give me a memorable game and concert you have attended.

I will never forget seeing Elton John in one of his last concerts at Dodger Stadium. That will forever be a magical memory. 

1. Looking ahead, what excites you most about your future at The Score?

I am so excited to keep learning from the best and hopefully work with more teams on the East Coast as I will be living there for the next little while!

You too can explore the inner workings of Sage’s mind by checking her playlist below.  This thing is all over the place, and I love it.  She is here to talk music and sports.  Drop her a line at sage.adams@thescore.us.  Let her know what you think of her playlist, and make your plans to hang with her at IDEA in Cincinnati this July!

Anatomy of a Stadium Anthem

Many songs climb Billboard charts and become part of the soundtrack of a generation, but it takes a special track to become a stadium anthem. A true sports anthem isn’t just loud or familiar, it works in a specific environment: short breaks, big crowds, instant reaction. The best songs don’t need a DJ to set them up or a full verse to make their point. They grab you from the first beat.

Instant recognition is key. Stadium music has seconds to connect. That’s why “Seven Nation Army” works so well. One riff from Jack White and the crowd is chanting, clapping, and stomping along. “We Will Rock You” does the same thing. You hear the first 2 seconds “stomp, stomp, clap.” and you’re already part of it.

“Bohemian Rhapsody” might be one of the greatest recordings ever made, but in a stadium it’s a slow burn. It asks for your attention instead of your reaction.

Just as sports are physical, good anthems give the crowd something to move to or invites them to participate, not just listen to. The beat has to hit hard and repeat cleanly. “Turn Down for What” and “Kernkraft 400” work because they leave zero doubt. One drop and the section is moving.

Some of the best anthems hand the mic to the audience. “Don’t Stop Believin’” and “Sweet Caroline” are performed by the fans!  Fans don’t just know them, they own them. Once that happens, it’s ritual.

Game ops rarely play a whole song. You’ve got maybe ten seconds between innings or possessions. If a track takes a full minute to get going, it’s gone. That’s why “Thunderstruck” or “Enter Sandman” have lasted forever. The cue hits instantly. Everyone knows what’s coming.

Even the perfect anthem fails if it’s used in the wrong moment. “Lose Yourself” works for pregame buildup; all tension and focus. “Seven Nation Army” is better during play when the crowd wants to yell. Two great songs, two very different jobs.

The sports anthems that last year after year, team to team share a few things:

• You recognize them instantly

• The rhythm tells you what to do

• The crowd can join in

• They hold up in short edits

• They fit the moment

We’d love to hear from you: What are your favorite stadium anthems? Are there other rules we missed? Let us know.

The Greatest Baseball Songs Ever Recorded

For more than a century, baseball and popular music have grown up side by side. Baseball is emotional, generational and seasonal. So is music. The two intersect at a point that becomes more than entertainment, it becomes tradition.

With that history in mind, here are the greatest baseball songs ever recorded, ranked not just by nostalgia but by impact.

These tracks were evaluated using four standards:

·         Popularity: Did the song achieve widespread recognition?

·         Baseball Relevance: Is baseball central to the lyrics or theme?

·         Billboard Chart Success: How high did it climb on national charts?

Some songs never topped charts but became cultural moments in ballparks; others were radio hits but lacked lasting relevance to the game. The Top 10 list masters both. They are songs about baseball people still recognize and listen to long after they were released.

Here are the definitive ten every baseball fan should know, and why they matter (according to me).

1. “Centerfield” – John Fogerty (1985)

Billboard Hot 100 Peak: #44
The quintessential modern baseball anthem. Few songs capture a summer on the field better than Fogerty’s call to “put me in, coach.” It’s played in stadiums at every level, from Little League to the Major Leagues.

2. “Take Me Out to the Ball Game” (1908)

Pre-Billboard Era
Arguably, this should be #1 as it’s played by every team during the 7th inning stretch, but I couldn’t put it ahead of Fogerty. It was written before either composer had ever seen a game, it’s now the most-performed song in sports (other than the National Anthem).

3. “Joltin’ Joe DiMaggio” – Les Brown & His Band of Renown (1941)

Billboard Peak: #1
This was a wartime No. 1 hit celebrating Joe DiMaggio’s legendary 56-game hitting streak. I was having trouble placing this on the list as it’s about one layer and outside of New York, it would not be played in a ballpark (and it’s old/dated).  That said, this is the rare #1 hit on the list, and was a banger in its day.

4. “Talkin’ Baseball (Willie, Mickey & The Duke)” – Terry Cashman (1981)

Billboard Peak: #8
Personally, I don’t like the track. I find it dated, and vocally it’s awful as Terry Cashman sounds like he’s having trouble staying on pitch in his own song! However, you can’t deny its quaint feel and lyrical tribute to legends of the game.

5. “It’s a Beautiful Day for a Ball Game” – The Harry Simeone Chorale (1960)

Billboard Peak: #18
One of the rare songs written specifically about baseball that also performed well on national charts. Upbeat and celebratory, it captures the simple joy of going to a game. The original recording is not available on Spotify, but you can find it on YouTube.

6. “Swing” – Trace Adkins (2006)

Billboard Hot Country Peak: #20
Country’s modern baseball anthem. Direct in its references and super catchy. The video was filmed in Lancaster, CA home of the now defunct Lancaster JetHawks.

7. “Cheap Seats” – Alabama (1994)

Billboard Hot 100 Peak: #13
A tribute to minor league ballparks and small-town games. Where some songs celebrate stars, this one celebrates community.

8. “Glory Days” – Bruce Springsteen (1984)

Billboard Hot 100 Peak: #5
I kinda broke another rule with this one.  Only the opening verse centers on a former high school baseball player. While the rest is a bunch of old memories. Still, this is a great track and in spite of being limited in its baseball theme, it belongs here.

9. “The Greatest” – Kenny Rogers (1999)

Billboard Hot Country Peak: #26
A Little League tale about striking out and resilience. Quiet, reflective and profoundly tied to the experience of playing the game.  Not a banger, but a great song.

10. “’98 Braves” – Morgan Wallen (2023)

Billboard Hot 100 Peak: #12

This one almost didn’t make the list because it’s so team specific, but it’s a well written song that interweaves relationship struggles with the 98 Braves. This is the most recent baseball chart hit and introduced baseball imagery to a new generation of listeners.

There are several worthy tracks that fall just outside the Top 10 for reasons that come down to relevance and impact:

• Era-specific sound: Some songs reflect styles tied to their time and have not endured in modern playlists.

• Player specific: There are some great baseball songs that are about a specific player that I just couldn’t place in the top 10. Common players that are mentioned in popular songs include Willie Mays, Jackie Robinson, Mickey Mantle, Nolan Ryan, Doc Gooden and Ichiro.

• Baseball as metaphor: Songs where baseball is symbolic rather than central to the lyrics.

• Limited chart impact: Quality music that lacked broad national reach or sustained presence.

A prime example is “The Boys of Summer” by Don Henley. I looked for a way for this one to crack the top 10, but ultimately, it fell just outside it.  The song reached #5 on the Billboard Hot 100 but resonates more for seasonal nostalgia than specifically baseball.

Another track that almost made it to #10 is Mabel Scott’s “Baseball Boogie”.  This is a swing-era banger that is all about baseball!  It’s upbeat, fun, and Mabel’s vocals are incredible. However, it tends to sounds a bit dated and never achieved major chart success or lasting ballpark presence.

Could you list these songs differently? Of course you can! There are countless ways to list these tracks and others.  We could have listed purely on historical importance, by chart position, or by how often they’re played in stadiums.

For this list, the ranking leans toward a balance of cultural impact and baseball relevance, while giving weight to songs that not only charted, but also became part of the game’s soundtrack.

That’s why “Centerfield” lands at No. 1. It’s not just a nostalgic 40-year-old hit, but because it bridges chart success, lyrical focus on the sport, and real-world adoption across ballparks.

Baseball doesn’t just produce statistics, championships, and Hall of Famers. It produces stories and those stories get set to music. The greatest baseball songs don’t just reference the game they become part of its rhythm. They’re sung during the seventh inning. Fans clap along in pavlovian response. They’re part of the fabric of the game.

Here’s the complete playlist HERE (and also added below).

I know you have opinions too. What am I missing here? There must be some glaring omission you see that I don’t. Let me know! I’d be happy to add it to the playlist!

Arena Rebellion: Anti-Valentine's Night

February comes around, and stadiums fill up with kiss cams, hearts, and sappy songs. Plenty of fans skip all that whether they're single or just not into it. At The Score, we suggest flipping the script for a fun and unexpected twist on the typical. Swap in breakup songs, make fun of the romance push, and let the crowd sing along to stuff that shouts "I'm good by myself."

For Anti-Valentine's Night, forget the slow songs and couple moments. Let’s check out some anti-love tracks for a “Singles Cam" and turn Valentine’s Day on its head.

We put together a stadium-ready playlist about being single and breaking up. Most are upbeat and all are right in line with the theme:

• You Give Love A Bad Name by Bon Jovi – Opens with a punchy "love's no good" line.

• Since U Been Gone by Kelly Clarkson – Freedom song, spot on, high energy.

• I Will Survive by Gloria Gaynor – Classic "moving on" tune.

• Tainted Love by Soft Cell – '80s synth track the fans love.

• Self Esteem by The Offspring – Punk bite.

• Bulletproof by La Roux – "Nothing gets to me" feel.

• Bad Reputation by Joan Jett & the Blackhearts – Shrug off the critics, plain fun.

• Forget You by CeeLo Green – Clean version for fan cams.

• Bye Bye Bye by *NSYNC – Say so long to old flames.

• Separate Ways (Worlds Apart) by Journey – Builds and a timeless track.

• So What by P!nk – Upbeat sass for fan highlights.

• Love Stinks by The J. Geils Band – Direct hit at romance, funny.

• We Are Never Ever Getting Back Together by Taylor Swift – Taylor's take on "no thanks."

• I Don't Wanna Be In Love by Good Charlotte – Pop-punk pass on love.

• Goodbye to You by Scandal – '80s kiss-off with edge.

• Love Will Tear Us Apart by Joy Division – Brooding one.

• Gives You Hell by The All-American Rejects – Smirky payback.

• Somebody That I Used To Know by Gotye and Kimbra – Odd, memorable regret.

• Cry Me a River by Justin Timberlake – Slick jab.

• Torn by Natalie Imbruglia – '90s mess that sticks.

• Irreplaceable by Beyoncé – Bey's "move along" power.

• Love Hurts by Nazareth – Rock edge with a point.

• Sail On by Commodores – In my opinion, the best moving on track there is… smooth but may not be good in stadium. My personal fav had to be here.

Keep it easygoing, tease the standard Valentine's routine, and watch the fans jump in. These will still promote a good time and give a feel a little off-center and perhaps unexpected.

From time to time on the blog, I'll toss out ideas that are twists on the usual stadium nights, but focused on the music, to add some offbeat fun for the fans. Got a go-to, anti-love track for the playlist? We would love to hear your additions.

New Year, New Music- 2026!

Unbelievably, we have hit 2026 head on! January kicks off with that fresh new-year smell and a wave of exciting album drops from some of the biggest names in music. 2026 looks set to deliver a wildly diverse soundtrack, with something to pump up stadiums, arenas, and playlists. We don’t know all of the artists releasing new music this year, but we have a list of those who’ve announced their albums or are rumored to release soon. Here are the top releases that are generating the most hype for sports use in 2026.

Zach Bryan - With Heaven On Top (release date: January 9). The Country music titan is dropping a massive 21-track album that has been teased since last summer. After a huge 2025 that included a $350 million catalog sale, this one is poised to dominate charts and live sets. Expect a couple of sports anthems from this one

A$AP Rocky - Don’t Be Dumb (release date: January 16). After multiple delays, Rocky's fourth studio album finally lands, featuring dark overtones and high-profile collabs with Tyler, the Creator and Danny Elfman. Tim Burton even designed the cover, adding a cinematic edge and a lot of hype. This will be an exciting one for teams to pay attention to. 

Megadeth - Megadeth (release date: January 23). The thrash metal legends are calling it quits with this self-titled final album, produced by Dave Mustaine and featuring new guitarist Teemu. It's their swan song before a farewell tour, loaded with heavy riffs that could energize any mosh pit or sports montage. Fans are buzzing over the tracklist reveal that includes a bonus track most fans didn’t see coming: the Metallica hit “Ride The Lightning” that Dave cowrote in his very early Metallica days. Don't sleep on this one!  “Let There Be Shred” and “Tipping Point” are already released and sound incredible!  Hockey and Football should be checking these out for some hit videos!

Gorillaz - The Mountain (release date: February 27 or March 20th). Damon Albarn's virtual band returns with their ninth album, a 15-track grief-inspired project on their new label KONG, boasting global guests like Asha Bhosle. It's got an eclectic, boundary-pushing sound that may provide a nice backdrop for arena visuals. This could be one of the year's most talked-about releases. Check the track “The Happy Dictator” that is already available.

Rob Zombie - The Great Satan (release date: February 27). After a four-year hiatus, the horror-rock icon unleashes this high-energy album on Nuclear Blast, blending industrial grooves with his signature shock value. Tracks like "Heathen Days" are a compact 2:17 but blast a LOT of energy.  May make a solid, high-energy, in stadium video. 

BTS - (album title TBD; release date: March 20). The K-pop powerhouse reunites for their fifth full album post-military service, featuring 14 tracks and a world tour announcement. Recorded partly in the US, it's set to blend their group magic with solo-era growth.  I don’t expect many tracks from this one finding their way into stadiums across the US, but it’s a release to keep your eye on.  I’m sure there will be a couple of ENORMOUS hits on this one!  

Harry Styles - HS4 (rumored release: early 2026). Following his pattern of every two to three years, Styles is teasing his fourth solo album with subtle hints like "forever forever." Expect an eclectic pop-rock release that is full of star power. Harry knows how to deliver to his fans. This one's got massive anticipation building.

Drake - Iceman (expected release: 2026). The hip-hop king follows up his 2025 collabs with this ninth studio album, teased via singles like "Dog House" and livestream clues. All clues to this one dropping this year.  I’m sure it will be packed with Toronto flair and features, it's bound to rule charts and playlists.

Evanescence - (album title TBD; release: early 2026). Amy Lee confirms a new album arriving likely in spring, building on 2021's The Bitter Truth with fresh tracks like "Afterlife" and "Fight Like a Girl." Expect epic rock anthems that could soundtrack intense moments in games.  I hear this one may be hitting in March or April.

Beyoncé - Act III (expected release: 2026). Closing her Renaissance trilogy, The Queen's final act is rumored to dive into rock influences, possibly featuring Megan Thee Stallion. After Cowboy Carter's historic run, this could redefine genres again.

We all know this will be another outstanding year in the music world and we will keep our eyes and ears open for all music that will be appropriate for team use.  We highlighted some of the big artists that will be releasing new music, but we also look forward to becoming fans of lesser-known artists coming on the scene over the next few months.  Stay tuned!

'Tis the Season for Holiday Hits

The stores are already full of holiday decorations (and have been for 6 weeks already), and pumpkin spice is already being replaced with Peppermint as the preferred flavor of the season.  It may not be a Winter Wonderland quite yet, but it is time to start planning to bring the Holidays into your game presentation. Let’s highlight a few tracks that are label priorities this season and are easy (and affordable) to license for in-stadium or social media use. 

Trans-Siberian Orchestra - "Christmas Eve/Sarajevo 12/24"

This is a stadium staple! TSO created an iconic instrumental track that fuses rock and orchestral elements for an epic, high-energy track that's become a festive favorite. This is a perfect holiday track to use as a show open, hype video or a social media promo. Contact us for quick and easy licensing of this fan favorite. 

Bad Religion - "White Christmas"

A punk-rock take on the timeless classic brings raw energy and attitude, giving it a fresh, edgy spin. It's ideal for adding a rebellious twist to your holiday lineup. This track would make a ruckus hype reel going into the 3rd period or coming out of a time out when energy is needed from fans.  It would also make for a fun “hard-hit” video for hockey or football use in stadium and social media.

DJ Jesse Marco - "It's The Holidays"

An upbeat electronic celebration song with catchy beats designed to keep energy high. This release is perfect for injecting fun into your presentations. Incorporate it into DJ sets during game breaks in-stadium or fun reels on social media.

Debbie Gibson - "Christmas Star"

A feel-good pop tune with sparkling melodies and joyful lyrics, making it a feel-good addition to the season. This is a track that would work great as a dance team routine.  We also see it being used to highlight community holiday events with your team.

Maddox Batson - "Last Christmas"

A youthful, modern cover of the Wham! classic. Maddox is a 15-year-old budding superstar on the Warner Music label.  The track may make a good kiss cam as it’s a more mellow holiday vibe but he is available for halftime shows or other in-stadium performances. 

These tracks are a starting point to help bring the Holiday spirit into your game presentation.  Of course, we are here to assist with your music licensing needs throughout the entire year and can chase down any track (holiday or otherwise) you may need.  Call or email John Adams at The Score to get started on your holiday licensing.

We want to extend a heartfelt thanks to all the teams who've trusted The Score as their go-to music resource, to keep in-stadium tracks fresh and turning to us for music licensing solutions. We truly appreciate our colleagues across the sports world and wish you all a very happy holiday season!

Haunting Halloween Nights

The air is getting crisp, the leaves are changing colors, and kids are starting to plan their most lucrative neighborhood candy routes.  It’s the season to start thinking about Halloween, the holiday that's not just for kids in costume. Let’s dive into the pumpkin-spiced glory of it all!

Here's the eerie truth: if you're not carving out space for a Halloween Theme Night, you're straight-up ghosting your fans.  Halloween is a cultural juggernaut that's bigger than ever, especially across the US and Canada. Fans aren't just dressing up at home; they're craving that spooky spirit everywhere, including your stadium.

Music is the heartbeat of any good theme night, and Halloween has some incredible tracks to get the crowd howling. Tracks that focus on Halloween themes used to be few and far between.  Now, just about every artist has a track that will fit. Below you’ll find a playlist containing creepy classics and modern monsters.

I’m sure you all know this pro tip: layer in sound effects like creaking doors and wolf howls.  You can get a LOT of those audio elements through our friends at APM. It's not just about a playlist; it's a sensory takeover that keeps fans engaged.

Ready to summon the spirits of spook-takular success? At The Score, we are here to help turn holidays into hair-raising home runs. From custom otherworldly playlists to morose music, we'll haunt your inbox with thrilling tracks. Hit us up at john.adams@thescore.us. Game on, ghouls!

1st and 10 with Don Costante

I am a firm believer that good people should meet good people.  Today, I’m thrilled to introduce my friend of nearly 20 years, Don Costante, a trailblazer who’s been redefining sports event presentation for over three decades. At The Score Music and Sports Marketing, we’re all about creating unforgettable game-day moments with the perfect soundtrack, and Don’s work perfectly complements that mission.

As President of Costante Group and host of The Rundown Podcast, he’s produced over 3,000 electrifying events, including three NBA Finals, two MLB World Series, 13 NBA All-Star Jam Session Center Courts, and the MLB All-Star Game, setting the benchmark for immersive fan experiences.

Get ready for his game-changing book, Beyond the Scoreboard: The Ultimate Guide to Sports Event Presentation, dropping September 9th, packed with pro strategies to elevate any sports production to legendary status.

Join me for an exclusive Q&A with Don, where he shares his career insights and reveals his top stadium tracks that ignite epic memories:

1. What is your favorite sports event you have worked on and why?
I’ve been fortunate to produce and direct some incredible moments, from the MLB All-Star Game and Home Run Derby to the Royals’ World Series and their City Celebration with over 800,000 fans at Union Station, and even Manchester City Football Club’s Opening Day Match in England. However, the NBA Finals in San Antonio in 2003 at the then-SBC Center will always be at the top of the list. To experience that stage in a new facility, directing and producing in front of a global audience, was an unforgettable moment in my career. It showed me the scale of what event presentation can be and reinforced the importance of precision, communication, and atmosphere at the highest level.

 2. What is a common misconception about working in sports event presentation?

The biggest misconception about working in the field of sports event presentation is that it’s limited to game operations on gameday. In reality, presentation teams are involved in nearly every aspect of an organization’s events, from FanFests to community activations, through demanding behind-the-scenes work that requires long hours and constant problem-solving. Every element of an event (e.g., music, contests, lighting, entertainment resources, digital content, promotions, etc.) is intentional, and the true craft lies in weaving them together to elevate the atmosphere without overwhelming it. It’s high-pressure work where one mistake can impact thousands of fans, but with creativity, adaptability, and precision, the reward is enormous: fans leaving with unforgettable memories.

 3. How much does fan expectation play into making game entertainment decisions?
Fan expectation is at the heart of every decision we make. But it’s not about chasing every trend, it’s about knowing your audience, your market, and your brand, then designing an experience that feels authentic to both the fans and the team. If you overproduce, you risk distracting from the game; if you underdeliver, you leave fans unfulfilled. The art is finding the right balance so that every element, from music to promotions, serves to enhance the connection between fans and the team.

4. Do you have any advice for teams with a vocal or very public-facing owner who makes demands on event presentation?
The best approach is proactive communication. Anticipate their priorities, present options backed by rationale, and always tie decisions back to how they benefit the fans and align with organizational goals. Most owners want the same thing we do: a great fan experience. By showing how your plan achieves that, you build trust and ensure alignment, even when their requests are highly specific.

5. Have you ever had game entertainment requests from athletes?
Yes, and it happens often. From walk-up music to intro videos, athletes want to feel represented in a way that reflects their personality. Those small touches can fire up the players and help fans connect with them on a more personal level. It’s a win for everyone when athletes feel invested in the presentation.

6. Your book, Beyond the Scoreboard, seems to be a culmination of your experience in sports. When did you know you wanted to write it all down?
I had been wanting to write a book for many years, but last summer was the right time to finally make it happen. After three decades of experience across MLB, NBA, NCAA, and beyond, I realized there was still no single comprehensive resource dedicated to sports event presentation. My goal was to capture the philosophy, tools, and strategies I’ve relied on throughout my career and present them in a practical way. The aim was to provide a resource that students, professionals, and leaders alike can use to strengthen and shape the future of sports event presentation.

7. You have worked in this industry through major technological changes: standard def, 4K, ribbon board, static to motion boards. How do you see event presentation being influenced by and impacted by AI?
AI will reshape many aspects of event presentation, from content creation to real-time decision-making. It will allow teams to personalize experiences more than ever, curating music, promotions, and content based on fan behavior. But while technology enhances our toolbox, it can never replace human creativity, intuition, and the ability to read a crowd. The magic still comes from people (for now).

8. In your experience, what is the best way to keep the fan energy level up during a game? How do you keep the energy up in the control room?
Keeping fan energy high starts with pacing and awareness. You can’t run at full throttle for every minute of the game; there must be an ebb and flow that matches the natural rhythm of the competition. That means knowing when to crank up the energy with music, contests, or promotions, and when to let the game breathe so the action on the playing surface can speak for itself. The best shows create that balance, so fans feel constantly engaged without ever being overwhelmed.

In the control room, the key is leadership and preparation. The atmosphere among the crew has a direct impact on the show. I focus on setting a calm but energized tone, making sure communication is clear and everyone knows their role. When the team trusts the plan and stays confident under pressure, the energy in the room stays positive, and that translates directly to what fans experience in the venue.

9. Is there a song, played in a stadium, that you never want to hear again? If so, why?
Yes, I could live without ever hearing “Who Let the Dogs Out” again. It’s less about disliking the song and more about overuse. If you hear the same track every game, it loses its punch. Music should always match the moment; it’s one of the most powerful tools we have, but only when it’s used with purpose.

10. To those just starting out in the industry, what is the best advice you can give them?
Start by gaining experience wherever you can, whether it’s with pro teams, colleges, or minor leagues. Volunteer, shadow event directors, and pay close attention to the details: the philosophy behind decisions, the terminology used, how rundowns are built, how communication flows, and how staff assignments are managed. This industry thrives on both reps and relationships, so the more environments you expose yourself to early on, the stronger your foundation will be. Reading Beyond the Scoreboard can also give you an inside look at the strategies, tools, and philosophies that guide this work, helping you connect classroom knowledge with real-world application. Throughout the process, stay curious, coachable, and consistent. Bring energy, humility, and a team-first mindset, and you’ll stand out and ultimately succeed if you always keep the fan experience at the center.

 Bonus: My Top Stadium Tracks
These aren’t necessarily my all-time favorite tracks, but each one sparks memories of events and moments that were meaningful in my career:

• “We Are the Champions” – Queen

• “Thunderstruck” – AC/DC

• “Seven Nation Army” – The White Stripes

• “Lose Yourself” – Eminem

• “Welcome to the Jungle” – Guns N’ Roses

• “We Will Rock You” – Queen

• “Turn Down for What” – DJ Snake & Lil Jon

• “All I Do Is Win” – DJ Khaled

• “Get Ready” – 2 Unlimited

• “The Miracle and the Sleeper” (Metropolis Part I) – Dream Theater

• “Enter Sandman” – Metallica

AC/DC "Big 4" Alternatives

When Angus Young hits the first solo notes to “Thunderstruck” the fans know what to expect.  They await the powerful drum beat 29 seconds later to chant “THUNDER” along with Brian Johnson.  We all know the massive popularity and instant recognizability of “Thunderstruck”, but at this point, we also know the difficulties in licensing the track without mortgaging the stadium in the process. 

AC/DC’s anthems are a staple in sports arenas, igniting crowds with their raw energy. However, licensing the “Big 4” (“Back in Black,” “Thunderstruck,” “Hells Bells,” and “Highway to Hell”) can be an expensive hurdle to clear. These iconic songs, which have collectively sold millions and topped charts, come with high costs and strict approvals. For instance, securing “Thunderstruck” for Varsity Blues reportedly cost $500,000. The band has a well-documented reluctance to allow for sports sync, except in very specific instances.

One of those instances that stands out is the use by The Dallas Cowboy Cheerleaders.  They went a non-traditional route and lean on a long-standing relationship with the band that allows for several uses of “Thunderstruck” including their TV program.  When the track is played during their routine every game, it’s played raw in stadium which is covered under the team’s PRO licenses (It’s good to note that labels and publishers have recently chased licenses and fees for cheerleading programs and the “appearance of sync” in the stadium visual).

At The Score, we understand that AC/DC power vibe and we want to make sure you have access to it without licensing headaches. That’s why we’ve worked with a friend at Sony to curate a playlist of 30 OUTSTANDING alternative AC/DC tracks that deliver the same hard-hitting, crowd-pumping energy but are more accessible for clearance in sports media, such as open videos, hype reels and other in-game and social media use. Here are five highlights from our playlist to get you started:

“Let There Be Rock” (1977, Let There Be Rock): A boogie-blues epic with Bon Scott’s raw vocals, this track’s live energy (often extended to 10 minutes) is a showstopper, perfect for game openers. Its licensing history is less restrictive than the “Big 4.”

“Demon Fire” (2020, Power Up): A modern, fiery track with blistering riffs, it hit #7 on the US Mainstream Rock chart, offering a fresh, high-energy option.

“For Those About to Rock (We Salute You)” (1981, For Those About to Rock): This anthemic powerhouse, with its iconic cannon blasts, is a stadium staple, ideal for fan pump-up moments.

“Are You Ready” (1990, The Razors Edge): With its driving beat and uplifting vibe, this track reached #16 on the US Mainstream Rock chart, making it a great fit for an open or hype video.

“Stiff Upper Lip” (2000, Stiff Upper Lip): A gritty, bluesy rocker with Brian Johnson’s swagger, the track kicks in at the :24 mark.

These tracks (and the 25 additional tracks on our playlist) capture AC/DC’s signature rock ‘n’ roll swagger and energy. Our playlist below offers diverse options, from Bon Scott’s raw edge to Brian Johnson’s gravelly power, all tailored for in stadium use.

If you have questions or need licensing help, contact The Score Music and Sports Marketing to streamline your music licensing process. We will help you secure the music and mood you need for all sync videos and social media use.  Email John Adams for a free consultation.

Celebrate HamilTEN With Your Team

The Score Music and Sports Marketing is thrilled to partner with Lin-Manuel Miranda and Atlantic Records for an electrifying, year-long celebration of Hamilton’s 10th anniversary. This iconic musical has redefined history, culture, and diversity on stage, and we’re bringing its revolutionary spirit to stadiums, arenas, and university marching bands nationwide. Over the next several months, we’ll roll out exclusive tracks, sports edits, clips, and marching band charts tailored for sports entertainment and halftime shows, ensuring teams and bands across the country can join this historic tribute.

Starting in July, we’re launching two sports edits of Hamilton’s anthem, “My Shot.” These edits feature the unforgettable chorus while eliminating the lyrics at the verses, keeping the track’s infectious energy intact without overwhelming the game atmosphere. Perfect for stadium play, these versions maintain the feel that makes Hamilton so electrifying, ensuring fans feel the momentum without distracting from the action on the field. At the 3:36 mark, you’ll hit the iconic “Rise Up” moment.  It’s a powerful highlight that could be used to get fans on their feet. We have included two additional “Rise Up” clips for those moments that need an extra spark.

We are also introducing a five-second sounder from the opening of “Alexander Hamilton.” This short, punchy clip is versatile, perfect for in-game hits, transitions, or any moment that needs a touch of Hamilton’s energy. If you want a quick punch that is INSTANTLY recognizable, this is it.

For teams in New York City, we’ve got something special, three audio clips from “Schuyler Sisters” and “Alexander Hamilton” that celebrate NYC. With lines like “The Greatest City in the World” and “In New York, You Can Be a New Man,” these clips are a special addition for NYC stadiums. If your team isn’t in the Big Apple, don’t worry, there’s plenty more Hamilton content coming your way that’s perfect for any city.

As university marching bands plan their music selections for the 2025/26 school year, we’re excited to invite you to join this nationwide tribute. We’re offering gratis marching band charts and basic sheet music for many Hamilton tracks (note that “My Shot” requires a couple of additional clearances) to kickstart your planning. However, we’re open to any Hamilton track(s) you’d like to perform.  Please let us know your ideas! We’re committed to supporting your program with additional assets, resources, or creative guidance. The Hamilton team and Atlantic Records will also amplify your performances through social media shoutouts, platform sharing, and more, showcasing your band’s talent to a global audience.

Will your band join this historic celebration? Contact John Adams at The Score Music and Sports Marketing to let us know your interest and how we can help. Feel free to share this opportunity with other schools, colleagues, or organizations to make this a halftime show for the ages!

Below is an official message from Lin-Manuel Miranda himself, inviting marching bands to join the celebration:

Hello! Lin-Manuel Miranda here. I’m excited to invite all school marching bands to join in celebrating Hamilton’s 10th Anniversary during the 2025/26 school year. Marching bands bring me so much joy (alas, my own high school didn’t have one). I will forever be impressed by the musicality, the coordination, the precision, and the energy they bring to every performance. As a songwriter, it’s a thrill and an honor to see videos of routines that feature my music. Whenever marching bands ask for permission to use a song of mine in their sets, it’s always the quickest and easiest “yes” from me.

 For this special year-long celebration, schools are welcome to perform Hamilton’s music at halftime shows or other sports events, with no licensing fees. We’ll provide available charts to support your performances. Feel free to get creative to adapt the music to reflect your school’s unique spirit and band style. The entire team at Hamilton is so excited to hear what the bands come up with. Reach out to John Adams at The Score for any assistance or materials you need to participate. March on!

 Siempre,

Lin-Manuel

This is just the beginning of our HamilTEN celebration! Over the next few months, we’ll be releasing a steady stream of tracks, clips, and marching band charts designed to bring Hamilton’s revolutionary spirit to sports fans and students everywhere. Whether you’re looking for high-energy anthems, quick soundbites, or halftime show arrangements, we’ve got you covered. Need something specific for your team or band? Reach out to us at The Score, and we’ll work with you to make it happen.

Join us in celebrating a decade of Hamilton, a musical that’s changed the game on Broadway and beyond. Let’s “Rise Up” together and make this anniversary unforgettable!

Follow along at www.thescore.us for updates and exclusive content. Contact us for custom Hamilton tracks or marching band charts tailored to your team or program’s needs!

The Power of Instrumentals

Music is the heartbeat of any stadium environment setting the tone for the game and igniting passion from fans.  Whether it’s a nail-biting comeback or a historic milestone, the right track can transform the atmosphere. While vocal-heavy hits often dominate playlists, instrumental tracks are a game-changer for teams and leagues.

Instrumental tracks are versatile and can be played in most situations.  They are the Swiss Army Knife of sports music.  There are times when the officials/umpires are waiting for replay from the booth or elsewhere to see if a contested call is overturned.  Perhaps vocals are out when a voice over is happening in stadium.  A driving instrumental track can also underscore a historical moment where the team would rather not have the scene marred by lyrics muddying the visuals and emotions of the moment. 

Teams typically know if a player is set to break a record. It’s best practice to consider the moment well before it happens and have an instrumental track at the ready. An instrumental track would capture the moment’s magnitude, ensuring it remains timeless for replays and highlight reels for years to come. Our friends at APM music have outstanding tracks to help secure the right timeless instrumental track in a quick, clean and legal way. They provide the most flexibility for in-stadium play, but also broadcast and immediate use across social media. 

An instrumental solution may be needed because of other circumstances.  While a track may be a white-hot, chart-topper, the song content or lyrics can be inappropriate and keep it from in-stadium play. 

A few years ago, the track “Blurred Lines” became a HUGE hit.  It’s an absolute earworm of a track with crowd responses/sing along moments and several “Hey, Hey Hey”s accompanied by a sick beat (thank you Marvin Gaye).  However, the track had some issues.  The lyrics were about nonconsensual sex and because of this content, it was banned by some universities in the UK and was not played in many stadiums. The solution was playing an adjusted version that preserved those great vocal cues but eliminated the verses for a family-friendly experience.

Instrumentals also shine when vocals don’t fit the atmosphere. Heavy metal tracks, for example, often have stellar guitar riffs and energy but abrasive vocals that can alienate fans. By using instrumental versions, teams can harness the music’s intensity without overwhelming the crowd.

Instrumental tracks are more than just background music, they’re a strategic tool for creating unforgettable fan experiences.  At The Score, we take the guesswork out of finding the perfect instrumental tracks. With over 20 years of experience, we specialize in curating arena-ready music that aligns with your team’s brand and fanbase. Our process includes:

·         Exclusive Access: We secure instrumental versions of popular tracks, including exclusives from artists like Metallica.

·         Custom Sports Edits: We collaborate with labels and artists to create “Sports Edits” that keep the hooks and choruses but replace wordy or problematic verses with instrumentals.

·         Streamlined Licensing: Licensing an instrumental track is no different from a vocal version, you still need to clear both master and publishing rights (publishing covers both the lyrics and the written music). We are your resource for in-stadium, broadcast, and social media music use.

Our monthly music surveys keep your playlists fresh, delivering clean, high-energy tracks (many with instrumental versions) that resonate with fans and enhance game moments.

The Score has the expertise to deliver the perfect soundtrack for you and your team.  Explore our library of instrumental tracks and Sports Edits by clicking MUSIC at the top of the page, or contact us to discuss.

Diversity in Sports Entertainment: A Game-Changer to Include All

Sports have always been a unifier, a place where talent trumps all else and the scoreboard tells the story. From the gridiron to the diamond, legends like Jim Brown and Jackie Robinson didn’t just excel; they shattered color barriers, proving that the field of play bows to skill, not skin color. Their legacy set the tone: if you’ve got the talent, you belong. Today, diversity in sports entertainment goes beyond the athletes. It’s about the fans, the vibes, and the culture we create in the stands, on the videoboard, and through the speakers.

Let’s start with the obvious: sports are the ultimate meritocracy. The field doesn’t care about your background.  If you can hit a fastball or break a tackle, you’re in. Jim Brown didn’t just dominate as a running back; he redefined what a football player could be, forcing the NFL to confront its own biases head-on. Jackie Robinson’s grace under pressure cracked open Major League Baseball, showing that talent transcends prejudice. Their victories weren’t just personal, they were cultural.  They paved the way for generations of athletes to compete on equal footing. Today, that principle holds firm: from Serena Williams to Shohei Ohtani, the game rewards those who bring it, no matter where they’re from or what they look like.

Over the past 20 years, I’ve watched sports leagues evolve into something even bigger: a celebration of inclusion for everyone, not just the players. Arenas and stadiums have become spaces where ALL fans feel seen, heard, and valued. Leagues have leaned into this hard, and it’s paying off. We have all seen specialty uniforms that include LBGTQ themes and inclusionary slogans. This gear isn’t just a marketing ploy, they are a nod to local cultures, histories, and communities, inviting fans from every walk of life to connect. Pride Nights, Cultural Heritage celebrations, and Women’s Empowerment events are proof that teams want to make sure ALL fans feel at home.

Entertainment during games has leveled up, too. At the turn of the 21st century, the stadium or broadcast voices used to all be male. Now, the press box, stadium talent, broadcast crew and stadium includes all voices. That’s important! In-game hosts hype up crowds with multilingual shoutouts, and dance cams catch kids and grandparents alike dancing and enjoying the music of today and yesterday. 

The sports stadium environment is not about catering to one group of people.  It’s about giving everyone something to shout about, some music to dance to, and a team to cheer for.  Sports are a microcosm for our community and should reflect our culture while including all to participate in its fandom.  I am proud to be a part of an industry that’s about creating a party where everyone is welcome.

If there’s one thing that ties this all together, it’s music. The soundtrack of a game can make or break the vibe, and leagues have gotten smarter about curating playlists that resonate with diverse crowds. Walk into any arena, and you’ll hear everything from Bad Bunny to Metallica, Drake to Carrie Underwood. It’s deliberate.  Music speaks when words don’t need to. I’ve seen crowds at hockey games lose it to EDM, baseball fans chant along to classic rock, and basketball arenas pulse with trap beats. Teams are tapping into local artists, too, amplifying voices that reflect their city’s soul. Take the Miami Heat blasting Cuban-influenced tracks or the Toronto Raptors repping Drake, music builds bridges and sets the tone for a league or franchise. Music unifies 20,000 strangers into one fandom, one sports family.

This isn’t just about keeping fans entertained; it’s about belonging. When a stadium plays a song that hits your roots, it’s a signal: you’re part of this. Over the years, I’ve noticed teams get bolder with their selections, mixing genres and eras to match the energy of their fanbase. It’s no coincidence that playlists now feel more diverse than ever.

Below you will find a playlist containing my top 20 tracks for inclusion.  Don’t worry, they are all stadium friendly.

The Score’s Playoff Power Playlist

The playoff season is almost here, and whether you’re courtside for the NBA or on the glass for the NHL, nothing sets the tone like a killer soundtrack. From heart-pounding open videos to the perfect high-energy track coming out of a timeout, music is the pulse of postseason chaos. We’ve scoured the latest bangers on our website (https://www.thescore.us/music-2) to bring you the freshest tracks that’ll have fans roaring and players locked in. These picks are built to amplify the drama of a Game 7 buzzer-beater or a sudden-death overtime goal. Let’s dive into the best current songs for your NBA and NHL playoff vibes.

The NBA playoffs are all about star power, clutch moments, and that undeniable swagger. These tracks are perfect for capturing playoff intensity:

1. Marbl - "Won My Crown" (BPM: 136)
   This arena-rock beast hits its stride with a colossal chorus at :46 that belts, “I won my crown, I’m never coming down.” It’s an awesome flex for an open video or synced to a montage of last year’s champs hoisting the trophy, then cutting to this season’s contenders stepping onto the hardwood.

2. Hanumankind - "Run It Up" (BPM: 140)
   Dropped in March 2025, this hip-hop firestorm blends Kerala’s Chenda drums with a relentless rap flow. The chorus kicks in at 1:10, “Run it up, the sun is up.” Use it for a hype video or pre-game drop.

3. Royale Lynn - "Battleground" (BPM: 128)
   This alt-metal track explodes with a chorus at :56: “It’s a battleground, it’s a battleground.” It’s gritty, defiant, and perfect for an NBA playoff open or an open for the WNBA.

4. Ryan Innes - "My City" (BPM: 120)
   This anthem of pride and determination hits its stride with a soaring chorus at :40, capturing the spirit of defending home turf. Perfect for highlighting a team’s connection to its city and fans, especially in a do-or-die game.

The NHL playoffs bring a different beast: grueling, physical, and unpredictable (Not that the NBA playoffs aren’t all of that, but a different feel musically). These tracks match the icy edge of a playoff beard and the thrill of a slapshot goal.

1. Armin van Buuren & Bon Jovi - "Keep The Faith" (BPM: 126)
   Fresh off its February 2025 release and available on our website, this trance-rock remix is a postseason powerhouse. The beat builds to the 1:36 mark, and the drop unleashes a synth-driven storm. It’s ideal for an NHL open video.

2. Smith/Kotzen - "Outlaw" (BPM: 132)
   From their upcoming Black Light/White Noise album, this rocker’s chorus at 1:18 has a classic southern rock feel. It’s perfect for teams with a renegade edge. Sync it to a hype video of blocked shots and breakaways, letting those searing guitar riffs fuel the playoff fire.

3. Disturbed - "I Will Not Break" (BPM: 150)
   This metal powerhouse’s defiant chorus at :48 screams resilience, perfect for a montage of bone-crushing hits, blocked shots, and overtime heroics.

4. Nathan James - "Alienation" (BPM: 140)
   This hard-hitting track brings an edge of intensity and alienation, mirroring the focus and isolation players feel in the playoffs. Its heavy riffs and pounding drums at 0:44 make it ideal for a hype reel showcasing the raw emotion and physical toll of the postseason.

5. Ryan Innes - "My City" (BPM: 120)
   “My City” gets listed in both lists.  This track is too good not to list everywhere we can!

For the NBA, tracks like "Won My Crown" and "Run It Up" capture the spotlight and swagger, while "Battleground" adds a gritty edge. "My City" brings it home, emphasizing the pride and stakes of representing a city in the playoffs. For the NHL, "Keep The Faith" and "Outlaw" channel resilience and grit, "I Will Not Break" and "Alienation" amplify the physical and emotional intensity, and "My City" underscores the fortress mentality of defending home ice. These songs aren’t just background noise, they’re the heartbeat of playoff storytelling.

Grab the MP3s or WAV files for these tracks over at our site HERE and start building your playoff playlist. Whether it’s a slick open video or a hype reel to fire up the faithful, these current bangers will carry your team, and your fans, through the postseason grind.

Stay tuned to The Score for more music, sports, and the latest drops to keep your game-day vibes on point.

Country Music's Back In The Saddle With Sports

Howdy!  Perhaps you had the pleasure of planning a Country Music night for your team and had to mosey into new country music playlists to find out it’s a lot more rocking that it used to be.  Country music’s been boot-scootin’ its way into sports stadiums across the U.S., and we are here to break down this rootin’-tootin’ trend.

According to our pals in the industry, country music play in stadiums has spiked over 20% in the last two years alone. From Nissan Stadium in Nashville (duh) to Crypto Arena in LA (where the Kings just had a popular country music night), teams are cranking up the Luke Bryan and Chris Stapleton like it’s a honky-tonk happy hour.

The current country music landscape is filled with crossover artists like Taylor Swift, Jelly Roll and Keith Urban who are played on both country and pop radio stations.  If country music is good enough for Beyoncé and Post Malone, it’s probably good enough for your stadium as well!  These crossover artists help make the appeal of Country music greater now than it ever has been.  If you haven’t given Country music a chance in your stadium… why not?!   

So, what’s behind this country takeover? For starters, it’s all about that feel-good, sing-along vibe. Think about songs like “Sweet Home Alabama” (yeah, we’re counting that as country-adjacent) or Garth Brooks’ “Friends in Low Places” that get the crowd singing along.  A sing-along may be the perfect rallying cry when your team’s down.  The sing-along aspect of country music invites camaraderie and a great time regardless of the outcome.  Plus, country’s got that heartland swagger that vibes with sports fans, whether they’re in Texas or Tampa. It’s gritty, it’s real, and it’s got some incredible and catchy hooks.

Here at The Score, we’ve been slingin’ country tracks to teams for 20 years—check out our Country Music Nights Playlist on Spotify for proof!  Hits like “My City” and “Hang Tight Honey” are becoming gameday staples.

Want your team to join the party? Hit us up at The Score—we’ve got the cleanest, stadium-ready tracks to help turn your gameday into a hoedown.

2025 Grammy Winning Sports Tracks

The 2025 Grammy Awards were stuffed with mind-blowing new music but not all tracks are ready for play in stadium.  I wanted to highlight a few songs, but before we dive in, I should admit that the music is amazing, but I wouldn’t even begin to use some of the slang associated with the music.  It’s never a good look for someone nearing the mid-century mark to start launching out terms like “Brat” or “Snatched”; so, I’ll stick to the music and give you my thoughts on a few of the winning and nominated tracks/albums. 

-          Album of the Year & Best Country Album- Cowboy Carter Beyonce- The biggest track from the album is clearly “Texas Hold ‘Em” and it’s a blast but I like the “Pony Up Remix” as it’s a little more dynamic for stadium use.

 -          Record, Song & video of the Year & Best Rap Song and Performance- “Not Like Us” Kendrick Lamar- This track is brilliant, and we cleared it for several teams over the past year.  We can’t wait to see what Kendrick brings to his Super Bowl performance. “A minorrrrrrrrrrrrrrrrr” (Honorable mention to Eminem for “Houdini”.  I love the Eminem flow/vocals against the Steve Miller Band “Abracadabra” sample.)

 -          Best Country Album went to Beyonce, but don’t miss Whirlwind from Lainey Wilson.  The single “Hang Tight Honey” has great energy and is a solid stadium track.

 -          Best Dance/Electronic Recording- “Neverender” Justice & Tame Impala- We sent this to teams back in May of 2024.  The track is strong and as one team DJ told us, it’s a great “vibe” track.

 -          Best Rock Performance- “Now and Then” Beatles- We love the Beatles, and it’s nice for them to win here, but I feel this is an award celebrating their history and stature in music rather than awarding this track.  I would focus on the Green Day track “The American Dream Is Killing Me”.  This track is a rock anthem that hits at the right time.  It’s up-tempo and a solid track for stadium play. 

 -          Best Metal Performance- “Mea Culpa (Ah! Ca ira)” Gojira- You may remember this track from the opening ceremonies at the Olympics.  This track is incredible and worthy of consideration for in-stadium play because it’s all power and energy!  However, an honorable mention to Metallica for “Screaming Suicide”.  Another banger from Metallica that may not see the light of day in stadium, but we have the instrumental here, and it’s powerful!  “Lux Aeterna” may be the better stadium track.

 -          Best Rock Album- Hackney Diamonds The Rolling Stones- I love this album from top to bottom, and most will want to point out the lead track “Angry” (which is good).  However, my stand-out track from this one is “Bite My Head Off” which features Paul McCartney on Bass.  Great energy and really fun (for a bunch of 80-year-old guys). Also, honorable mention to No Name from Jack White.  This is one of my favorite albums of the year.  “That’s How I’m Feeling” is great for stadium play and production.  Several teams requested this track for in-stadium and online content.

Every team will have a different vibe for their team and fan music needs.  These are a few of the tracks that stood out to me.  If you would like to listen to all of the tracks mentioned above, hit the playlist HERE.

New Year, New Music

January brings that new-year smell and a flock of upcoming releases from some amazing artists.  The rumor mill is spitting out some tantalizing whispers about established artists with new releases, current hit makers ready with their latest efforts and release celebrations and collaborations.  2025 could be a very diverse sonic landscape with a little something for everyone.  We will focus on the albums that could prove to be big releases in the world of sports.

The fist to focus on is coming on January 24th from The Weeknd Hurry Up Tomorrow.  The 1st single from the upcoming album was released on October 31st titled “Sao Paulo”.  This new album should hit hard and have a lot of great sports content.

The Darkness are getting ready to release their latest album Dreams on Toast, on March 28th.  Their first two singles were released on December 10th. Of the two tracks, “I Hate Myself” could work. It’s fun and could work as a high energy track in stadium… but I’m not sure where.  Perhaps showing opposing fans in arena.  It’s a fun track that I would love to hear in a stadium setting. 

Paul McCartney posted a Q&A on his website on December 22nd where he was asked about a new year’s resolution for 2025.  His reply was “Here’s one: finish an album! I’ve been working on a lot of songs and have had to put it to the side because of the tour. So, I’m hoping to get back into that and finish up a lot of these songs. So, how’s about that? ‘My New Year’s resolution is to finish a new album!’" Although he hasn’t released a stadium banger in a while, this album will probably have some collaborations and enough star power to take notice, or at least take a listen.

Lady Gaga is rumored to be releasing a new album LG7 in February.  In my opinion, her voice is unparalleled, and she always has a track or two that end up being huge for in-stadium play.  This past December, she released a single “Santa Claus Is Coming To Town”, and she made that torturous holiday track sound amazing.  She has the pipes and is a force of nature in this industry.  It is rumored that this album will be “dark pop”.  Pay attention to this one! 

Rihanna hasn’t released a full album since ANTI in 2016.  If the rumor mill is spitting truth here, she has an album ready to release this year.  Rhianna recently stated that this new release will infuse her style with some reggae undertones.  This could be a defining moment for her career and a possible album of the year candidate. 

Lil Wayne has announced that his latest album Tha Carter VI is now complete… but he’s been teasing this album for a while.  I believe he will have a release this year, but we will have to wait to see what it is.  The man is one of the kings of collabs, so expect him to turn up in unexpected places, like the Heisman trophy ceremony, or perhaps with Kendrick Lamar at the Super Bowl.   

The Bruce Springsteen camp ALWAYS has something to tease, and something to talk about.  Last month, they teased fans by stating, “Upcoming releases in 2025 will include a look back at Springsteen’s storied recording career, featuring never-before-heard material.” This could be a highly anticipated box set, or a series of singles… nobody knows for certain yet.  Fans of the New Jersey staple will be waiting patiently for any new or unreleased material from The Boss. 

A$AP Rocky did a bit of a soft release of Don’t Be Dumb back in August.. .but had to pull it back from release for one reason or another.  It is said that the release is scheduled for “early 2025”.  An exact date has not been leaked.  A$AP Rocky has said of the album that it will be dark and stated that he wanted Tim Burton to illustrate the album artwork but scheduling got in the way. Some of the confirmed collaborators include Burton’s longtime partner Danny Elfman and Tyler, The Creator.

We will continue to keep our finger on the pulse of the music industry and bring the best to teams for in-stadium play and sync opportunities.  If you need any help with your music needs, please contact John Adams at The Score Music and Sports Marketing. We are happy to help and look forward to working with you through 2025.

The Holidays Are Almost Here: Don't Be Late, Plan Ahead

The beginning of November is a tricky time for most of us.  The NFL is hitting the halfway mark of the season, the MLS playoffs are heating up, and the NHL and NBA seasons have just kicked off.  So WHY ON EARTH would anyone want to think about the Holidays NOW?!?

Before you call me out for sipping pumpkin spice drinks in August or hanging up holiday lights right after Halloween, let me offer a friendly reminder: Teams get busy at this time of year, and music can take a bit of time to license music properly. 

The good news? If you're looking to license holiday classics like TSO, Mannheim Steamroller, Vince Guaraldi, or Frank Sinatra, these licensing teams are accustomed to a barrage of requests at this time of year.  These artists look forward to hearing from teams and approving uses quickly. 

Our advice? Secure your tracks by early or mid-November to stay ahead of the game. If you need a quick holiday playlist for stadium use, check out the one we've curated below or click this link: Holiday Playlist. https://spoti.fi/4hdbR9S

And with that, this marks our final email blast and survey of 2024. I know, sad times—but I want to take a moment to thank each of you. We appreciate your engagement with our blogs, your participation in our surveys, and your trust in us to clear music for in-stadium, social media, and broadcast sync uses. This year, we had the privilege of working with over 75 teams, clearing nearly 300 songs. We're thrilled to have been part of your success and can't wait to assist you again in 2025.

As we head into the holiday season, we're here to support you. Let us know what tracks you need, and we'll ensure you get them right on time. Happy holidays!

Welcome to The Music Lab

Welcome to the Music Lab!

Here at The Score, we are constantly striving to provide teams with as much value as we can, whether you use our licensing services or not.  That’s why we send you the BEST new music and are a first filter when it comes to content and appropriateness of music for a stadium environment.  We also send out our monthly blog to give insight into the current licensing needs of teams across the US and Canada. 

A few months ago, we introduced the “Music Lab” as the latest team resource.  The purpose of the Music Lab is to experiment with a wide variety of music and explore thematic connections and genres to find new tracks for your team to use in your video content.  These Music Labs get creative and can lead down unexpected paths as participants are led through this unique brainstorming experience. 

Here’s the Music Lab process:

1-      You can invite whomever you wish to be a part of The Music Lab.  We suggest any members of your staff who interact with music.  5-10 people is suggested.  

2-      Bring snacks and beverages.  This session usually takes 45 minutes to an hour. 

3-      We will give you a list of items to consider beforehand.

4-      Have a notepad handy.  You will want to take notes!

This is a fun process and very informative.  At the end of our Music Lab, our experiments will provide multiple playlists and insight into future projects. 

                The Music Lab is a free resource for teams to utilize to create a sound for the season, rebrand, or create something entirely new.  We are here to listen, facilitate and create with you.  If you would like to schedule a Music Lab for your team, please reach out to John Adams.   

Theme Night Music Madness

Theme nights have become a popular way for sports teams to engage fans by creating unique, immersive experiences that go beyond the game itself. These theme nights are getting very creative and involve some huge brands like Star Wars, Harry Potter, Dora the Explorer, and even TV shows like Friends, Seinfeld, Game of Thrones and The Simpsons.   Of course, these events involve special video elements, graphics packages, special merchandise, and even performances that tie into the chosen theme.

One missing element stands out.  Many of these nights do not include music from these properties. You would think that the tunes come hand in hand with the imagery, logos and assets that are associated with these brands, but there are a variety of issues that can stand in the way of music use for the night.

Music Ownership- TV show theme songs are owned or co-owned by the network.  Yes, even a theme song like “I’ll be There for You” by the Rembrandts isn’t just a band clearance issue, but it’s also an NBC clearance issue.  They basically co-own the track.  The network will approve or deny the use in the stadium.  Music/theme songs are highly valued by IP (intellectual property) departments and can carry a premium fee. 

SAG/AFTRA- In some cases, the songs are performed by SAG/AFTRA performers and not by “bands”.  In those cases, an additional fee would be paid to SAG or AFTRA for the use of those artists’ performances.  These fees are very reasonable and don’t typically prohibit team use.

‘Parody’ is a Problem- Over the past 30+ years, teams have relied on and shielded themselves from the legal arena by claiming “parody” for a piece that mimics or copies the imagery of a TV show or movie scene.  Parody law allows individuals to use copyrighted material, like a scene from a TV show, in a manner that is transformative and intended to comment on or critique the original work. A parody must evoke the original work to be recognizable but must also add new expression, meaning, or message, often through humor or satire. This makes it different from copying, as the intent is to make a social or critical point rather than simply replicating the original content. Parody is protected.  HOWEVER, when teams are simply recreating a TV show open or a scene from a movie, that would have to be cleared with the intellectual property lawyers for the brand.

I sense your frustration.  How can we run a theme night without the use of the music?!  You can, but you need to think about what you are doing with the music.  If you are playing the audio raw in stadium, no video content, then you are ok.  If you have video content being used, and the result is synced or has the appearance of sync, you are using the music improperly.

If you have music in a video, scene recreation or a unique open for the theme night, save your legal department the hassle and get the sync rights.   Even if you must pay a premium for the rights, it’s worth the hassle.  You do not want to get caught using them improperly, without permission and end up in legal hot water.

The other option is finding a sound-like track that could be a close substitute.  It’s not the best sounding option, especially if you are using the track to recreate an opening sequence, but it can be a much more affordable option.  Just BE CAREFUL.  Even if you are not using the theme music, you could still be in violation of the brand’s intellectual property by recreating a sequence (like having players open umbrellas or dance in a fountain as a recreation of the ‘Friends’ opening sequence.  You may not be using the song, but you are using the imagery and recreating the scene).

There are words of warning here, but these brands and intellectual property departments want you to create and have successful events.  It’s your use and reuse of these songs and brands that brings in new fans and the combined fandoms of your team and the brand.  These partnerships work, and the music can and will work for you as well.  Just be smart about recreations and music use. 

As always, we are here to help answer your music licensing and use needs.  Please contact John Adams to schedule a meeting or consultation.