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The Score

Music & Sports Marketing, LLC

1st and 10 with Sage Adams

The latest addition to the team here at The Score is no stranger to me or to most of those familiar with The Score.  Sage Adams started her tenure as a high school student working part time, and is now working full-time, finishing a degree, and getting married.  To say her plate is full is an understatement.  However, like her father (oh… that’s me), she has 2 passions that drive her daily life, music and sports.

I figured a great intro to Sage is to hear from her.  I’m happy to say she’s like me, but the 2.0 version.  She is an enigma wrapped in a riddle and knows how to keep me on my toes.  You’ll see what I mean.

  1. Sage, for those meeting you through our blog for the first time, tell us a little about yourself and what led you to join The Score full time.

 

I am Sage Adams! I love cats, reading, organizing, and creating. I love music and I love sports and that is what drew me to joining The Score team. I have always loved what my dad does and was always drawn to sports. In fact, I was an athlete myself! I love all sports, however I was a D1 diver, so diving has my heart. I also have always been drawn to music. I am never not listening to music, truly. So, melding the two things I love most and making it a job sounded like the perfect thing for me to pursue.

 

  1. You’ve now been with The Score (full time) for a little over a year. What have you enjoyed most about the work and growing in your role as Marketing Manager?

 

I enjoy helping teams with their vision! I love when we get to work on a project and seeing it come to life not only for us, but for the teams AND the fans. I have also loved getting to put faces to names recently! I send out so many emails each week as I compile music survey results, but never get to place a face to the name I see on the "Send To" line.

 

  1. Tell me about your fandom.  What artists do you love to listen to and what teams do you follow?

 

I swear I am apart of too many fandoms to count! Artists that I listen to range so dramatically...I love Greta Van Fleet to Sabrina Carpenter to Kendrick Lamar to Bad Bunny! My everyday playlist is such a Pandora's Box. The teams I follow are obviously the Dodgers!  The Dodgers run in my blood through generations. However, I am getting married to a die-hard Braves fan and have moved recently to the ATL where I have already been to 5 Braves games! So, I am now a huge Braves lover. Rooting for the Braves is very new but also has been such a blast! I love looking at all the stats (keeping score at the game) and learning about each of the players. And I hate to say it...but right now I know more about the Braves lineup than I do the Dodgers (Sorry Dad)!

 

  1. Give me a song you have sent to teams that teams should revisit.

 

I personally loved the Hamilton project that we did! Not enough teams got creative with it! The situational uses there are endless and I think there are a lot more Hamilton fans that are also sports fans than people think! (I could seriously nerd on about that for so long...so if teams are wanting ideas hit me up.) I also love the song “Lux Aeterna” from Metallica! I never hear this song in sports settings and I feel like it needs to be used! Maybe it’s too "melt your face", but dude, I love it.

 

  1. What role does music play in your day-to-day life, and does it help fuel your focus, creativity, or energy at work?

 

Not a day goes by where I don't listen to music. I can truly never get enough. It fuels every single thing I do. If I listen to Metallica first thing when I get into the office, I'm gonna kick ass! If I listen to Justin Bieber first thing, It will put me in a creative mood because it reminds me of my young self. When I listen to groovy instrumentals, I am going to be focused. If I listen to Oliver Tree I'll groove all day and maybe not be the most productive! It completely depends on my mood, and also can completely shift my mood at the same time! I don't know how to explain it in better words. 

 

  1. Are there songs you look forward to hearing at sporting events?

 

I mentioned Oliver Tree in the last response...I flipping love how weird he is. I don't think he gets enough credit for how creative he is. I also am not scared to admit how much I love the new Kanye album. I am specifically obsessed with "BULLY" and hey, it isn't explicit! So, I could see it possibly happening... maybe.

 

  1. Last year, you attended the IDEA conference for the first time.  What are your take aways from the conference?

 

My takeaway is that I am not as extroverted as I thought! However, I loved it! I feel like I was finally getting in the groove at the end. I am super excited to go this year and go all out, especially now that I know some people!

 

  1. Give me an artist or song you secretly love that you wouldn’t talk about at parties. (Music you are embarrassed you like 😊)

 

This is such a hard question. When I need to relax, I feel like I need Mac n Cheese for the ears. Like when I am sick or just need an easy go-to meal Mac N Cheese is the answer. Musically, my "Mac N Cheese" will always be Yacht Rock. I LOVE Yacht Rock. In fact, I went and saw The Doobie Brothers 4 years ago and when Michael McDonald came on stage I actually cried. No lie.

 

  1. You have been to a LOT of live games and concerts.  Give me a memorable game and concert you have attended.

 

I will never forget seeing Elton John in one of his last concerts at Dodger Stadium. That will forever be a magical memory. 

 

  1. Looking ahead, what excites you most about your future at The Score?

 

I am so excited to keep learning from the best and hopefully work with more teams on the East Coast as I will be living there for the next little while!

 

You too can explore the inner workings of Sage’s mind by checking her playlist below.  This thing is all over the place, and I love it.  She is here to talk music and sports.  Drop her a line at sage.adams@thescore.us.  Let her know what you think of her playlist, and make your plans to hang with her at IDEA in Cincinnati this July!